Marketing Automation: Why Your Business Needs It


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Why Is Marketing Automation Maturity Still Woeful?

Why Is Marketing Automation Maturity Still Woeful?

Why does marketing automation ... seeking help in achieving the type of business impact that sold the software in the first place. The problem in almost all cases is the lack of a strategic plan for ...
Margolis Launches Spark Your Channel Marketing Automation Platform

Margolis Launches Spark Your Channel Marketing Automation Platform

Margolis, founder and CEO of Channel Maven Consulting, today unveiled her latest business launch. The new company, called Spark Your Channel, emerged from stealth mode with a marketing automation ...
Marketing Automation & Data: 2 Contradictory Elements We Need to Discuss

Marketing Automation & Data: 2 Contradictory Elements We Need to Discuss

“Don’t let your team manually ... there are crucial aspects to automation, that the PPC industry (and in many ways, the broader digital marketing industry) needs to sit up and take notice ...
How Digital Marketing can build Disruptive Business

How Digital Marketing can build Disruptive Business

But the game of marketing is the same for each business whether it is small or big. Consumers in the world of digital marketing act as savvier and wearier of marketing tactics. Moreover, a number of ...
5 Essential Email Marketing Lessons for Small Businesses

5 Essential Email Marketing Lessons for Small Businesses

Small businesses need the right strategy to reach target customers ... While there are several free email marketing services out there, make sure you pick one that has robust automation, a range of ...
Q&A with Anthony Botibol, VP of Marketing at BlueVenn

Q&A with Anthony Botibol, VP of Marketing at BlueVenn

Closed ecosystems do not enable agility, and this is why a CDP, by ingesting all data from all systems and providing that data back to any system that needs it, is a winner ... BlueVenn was a ...
Using Research to Drive Outstanding Business Results: Examples from Top Brands

Using Research to Drive Outstanding Business Results: Examples from Top Brands

Processes automation ... promising to take your business results to the brand new lever. Of course, all these are good; however, in the quest for a better technological or marketing solution, it is ...
Best email marketing software of 2020

Best email marketing software of 2020

The days of permission marketing are here, which means email campaigns must be targeted, intelligently used, and most importantly, use opt-in lists. The days of using crawler software to harvest ...
From Process Automation To Autonomous Process

From Process Automation To Autonomous Process

The big idea of AI and cognitive technologies is to address and tackle problems that require human cognitive capabilities. Organizations looking to pursue the path need to have the desired end state ...
8 Lessons in Using Linkedin for Marketing

8 Lessons in Using Linkedin for Marketing

When marketing ... great your company is with numerous texts, it is about building relations and being an interesting person to talk to. Lesson #4. Automation Covers the Short-term. In the Long-term, ...
Three Features MSPs Should Look for in Marketing Automation Tools

Three Features MSPs Should Look for in Marketing Automation Tools

Datto’s State of the MSP Report revealed that 43% of managed service providers (MSPs) surveyed struggle with marketing . If you experience this pain point in your business, you’re not alone ... media ...
Digital marketing best practices for 2020 and beyond

Digital marketing best practices for 2020 and beyond

If you don’t keep yourself updated with the latest digital marketing trends and practices, you will fail to take your business ... the need for marketers to work with security experts and mitigate the ...

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